THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Before Buying a Home in Southern Arizona, Drive Your Daily Routine

Before Buying a Home in Southern Arizona, Drive Your Daily Routine

Before Buying a Home in Southern Arizona, Drive Your Daily RoutineMartha Viera Parsons
Published on: 15/08/2026

Relocating to Green Valley, Sahuarita, or Quail Creek? Discover why driving your "ordinary week" is a crucial step before buying a home in Southern Arizona.

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Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before BuyingMartha Viera Parsons
Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

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Are You Waiting for Lower Rates Before You Buy?

Are You Waiting for Lower Rates Before You Buy?

Are You Waiting for Lower Rates Before You Buy?Martha Viera Parsons
Published on: 28/06/2026

Waiting for lower interest rates to buy a home? Learn why timing the market could cost you more and explore real estate opportunities in Southern Arizona.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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